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Flexibility was the Key to Surviving

Oil/Gasoline mixer for two-stroke engine fuel, 1932
Subsequently, it turns out that the long period of major economic crisis and the progression of extreme ideological ideas was a unique phase of industrial consolidation. During this time, Hans Hoffmann illustrated his talent of being an unbelievably versatile constructor. Nearly all products were completely new developments, whether for the food industry, the electrical industry, automobile or aviation industries, or for any other industrial branch. Furthermore, the special devices and systems developed by the Hans Hoffmann Company were not only technically the most up-to-date, they were also the most sophisticated and most modern solutions available at that time.
Fast drying oven featuring an indirect electrical heating system, 1937/38
Frieda Hayka, Hans Hoffmann's later wife, joined the company shortly after its foundation. Since their wedding in December 1929, Frieda, a banker, stood by his side and shared his responsibilities of directing the company. She remained a member of the management board, directing the commercial departments until 1980.

Hans and Frieda Hoffmann in their construction offices
In 1931, the Hans Hoffmann Company was able to win the Deutsche Lufthansa as another important customer. And once again, there was a demand for versatility: airplane fuel and oil needed to be refined and processed, engines needed service and had to be warmed up before starting. Hoffmann developed stationary and portable airport equipment and also built devices specially designed for use on aircraft mother ships (i.e. the "Friesenland"), on which airplanes were fueled during transatlantic flights.

The "feurige Elias" was designed to warm up the JU 52 engines before takeoff

The Lufthansa aircraft mother ship "Friesenland", middle 1930s

An oil wagon for aircraft servicing, (here a JU 52), middle 1930s
In 1934, Hans Hoffmann created the Hoffmann Company Logo, which, until this day, stands for a significant sign of quality.

Erika, Hoffmann's only daughter, was born in 1938. She married Ludwig Stell in 1962 and now lives with her family in Münster. Her children, Hans-Ludwig (architect) and Monika (geologist) both live and work in Münster; her son, Thomas Stell, is managing director of the family-operated Hans Hoffmann Company since 1994.